LOS ANGELES, July 11, 2022 (GLOBE NEWSWIRE) — Today, Redbubble, the world’s largest online marketplace for print-on-demand products designed and sold by independent artists, announced its partnership with affiliates within the network of Publicis Groupe, The Pub, well-known and Team One, the fully integrated agency for premium brands.
The Redbubble Group – comprised of Redbubble Limited and its subsidiaries including TP Apparel LLC (TeePublic) – supports a community of more than 800,000 independent artists who have generated more than $100 million in sales of their designs on over 125 different products – from wall art to Mugs – Earned on t-shirts, hats and more. Customers from approximately 200 countries have shopped on Redbubble marketplaces and found perfectly personal products that support self-expression and belonging through creativity. The company operates in the fast-growing e-commerce retail industry and has grown into a market leader in print-on-demand since its founding in Australia in 2006.
Recognizing the tremendous growth opportunity for brands, on May 21 Redbubble hired Blake Bakanoff as VP of Brand (previously CCO of ebay and before that SVP Creative for Moxie, Publicis) to drive global brand awareness in the US. Selected company The Pub @ Team One as an agency partner to increase overall brand awareness and further build its brand with Gen Z audiences.
The Pub @ Team One handles brand strategy, creative, production and media tasks for all US markets.
“We are creating a hybrid hub for brand creation excellence, leveraging the strengths of an external media and content creation powerhouse with our in-house passionate brand intelligence,” said Blake Bakanoff, Brand Vice President. “This partnership brings us the extra toughness we need to break our weight when it comes to marrying unconventional content with provocative media – all in service of our newest audience with the greatest growing purchasing power in e-commerce history .”
Initial work from this partnership is expected to start later this month; It will aim to increase awareness and fascination with Redbubble among GenZ audiences, and to integrate and highlight the unique artists the brand collaborates with – conveying a sense of belonging through expression.
“We are extremely excited to bring to life a new marketing model for Redbubble, one that combines Team One’s deep media savvy and knowledge of GenZ consumers with The Pub’s dynamic approach to content,” noted Kyle Acquistapace, Chief Media Officer, Team One.
About the Redbubble Group
Established in 2006, the Redbubble Group includes Redbubble Limited and its subsidiaries, including TP Apparel LLC (TeePublic). The Redbubble Group owns and operates the leading global online marketplaces hosted on Redbubble.com and TeePublic.com, powered by over one million independent artists. The Redbubble Group’s community of passionate creatives sells unusual designs on high-quality everyday products such as clothing, stationery, homeware, bags, wall art and more. Through the Redbubble and TeePublic marketplaces, independent artists can capitalize on their creativity and reach a new universe of devoted fans. For customers, it is the ultimate self-expression. A simple yet meaningful way to show the world who you are and what’s important to you.
About Team One
Team One is Publicis Groupe’s fully integrated media, digital and communications agency dedicated to helping premium brands thrive in the modern media landscape. With 450 employees, Team One has six offices across North America, including headquarters in Los Angeles, Dallas, New York, Chicago, Atlanta and Boise. Team One customers include Lexus and the Lexus Dealer Association, The Ritz-Carlton Hotel Company, W Hotels, Marriott International, Ste. Michelle Wine Estates, Harman International, Wisk, Hewlett Packard Enterprise, HP Inc., Simplot, Sparklight and Cathay Pacific. Team One was included in Adweek’s 2021 Media Plan for its work with Lexus and Fast Company’s 2021 Best Workplaces for Innovators list and continues to be recognized for its industry-leading work and unique culture that fosters innovation at every level. To learn more about the agency’s work, team and ethos of innovation, visit TeamOne-USA.com.