Did someone say #barbiecore? With filming for the upcoming Barbie As the movie rolls, the internet is awash with paparazzi snaps of Margot Robbie (as Barbie herself) in gorgeous pink, retro ensembles – not to mention Ryan Gosling as the equally colorful Ken.
As the excitement for the film increases, #Barbiecore is trending on social media, not only in fashion but also in interior design. We don’t yet know what Barbie’s dream home will look like, but given her iconic looks, we can make a good guess.
It goes without saying that color is synonymous with Barbie, so pink will definitely come first. “A much-lauded mood-enhancer over the past few years, Barbiecore is all about bringing vibrant hues—especially the doll’s signature pink—to everyday life,” says Etsy trend expert Dayna Isom Johnson.
We’ll also see nostalgic nods to bygone decades (like the ’80s and ’90s) with recognizable retro designs. The theme will be playful by nature, so expect lots of wall decor, feminine interior design and luxurious soft furnishings.
Sounds fun? We think so! Here are five tips for edging the trend to achieve a grown-up barbiecore look.
• Shades of pink are essential to the look
“Pink tones are a big part of the barbiecore trend, with hot pink being a particular favorite,” says Molly Freshwater, co-founder of Secret Linen Store. “If you think pink walls feel a little too much like a child’s room, then think again.
“Opting for more plaster-like colors like Farrow and Ball’s Setting Plaster or Pink Ground gives a room a grown-up feel while still gaining the playful softness that makes Barbiecore so popular.”
That doesn’t mean you have to repaint your home to try the trend. If the thought of pink walls is a bit too much for you, introducing more subtle hues of blush or powder pink through soft furniture (particularly items like linens and pillows) is a subtle way to coordinate with the look.
Tash Bradley, color psychologist and head of interior design at Lick, agrees: “A room or house filled with too much bright pink quickly becomes overwhelming and way too intense, but that doesn’t mean we can’t have it everywhere.” Add the lively effect of this fun new trend. Whether it’s through upcycling old furniture, adding bright fabrics through cushions or bedspreads injecting the bold color, this avenue will bring a lot of joy.”
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• Don’t be afraid of female touch
Stereotypically feminine design choices are also crucial to the Barbiecore look, but they don’t have to look overly cheesy. If in doubt, try a decor with a feminine look but with a neutral base color. This can be things like lampshades, throws, and ornaments.
Molly tells us: “Scalloped and ruffled edge bed linen is very popular these days and is a subtle way to bring a touch of femininity to the room. Alternatively, floral scatter cushions or tablecloths are a wallet-friendly way to upgrade your living room or kitchen.”
• Beautify your walls
“Part of the Barbiecore look is casual wall decor that resembles an actual Pinterest board,” says Molly. Either go big with meaningful artwork or, if you already have a gallery wall, swap out photos or posters with a pastel aesthetic for a no-fuss update.
To keep things personal, frame posters of your favorite movies and bands (bonus points if they’re retro or pastel!) or display digital prints of your favorite artists. Abstract art works well too. It’s also fun to frame things that wouldn’t normally be framed. For example a menu from your favorite restaurant or tickets for a special event.
• Luxury bedding is a must
“One of the best things we can do to promote restful sleep is to create a nurturing and peaceful atmosphere in our bedrooms, and pink can add personality and warmth to any space,” explains Yvonne Keal, Senior Product Manager at Hillarys.
If you want to build a real Barbie dream house, a beautifully decorated bedroom is essential. Luxurious bedding and soft accessories such as rich duvets, pillows and cushions are essential.
“While it might not be ideal for the summer months, a top tip would be to double up your comforters to make your bed look perfect like a cloud,” says Molly. “Using multiple cushions and pillows is also a great way to bolster your cozy bed or sofa, and they’re an easy way to play with fun textures like faux fur or sheepskin in white or pastel.”
For a quick bedroom style update, Yvonne suggests: “Add a pink velvet headboard to your bed, or alternatively focus on your bedroom window dressing and dress up your space with a statement pink roller blind.”
• Embrace nostalgia in your decor
Nothing beats the good old days! Giving in to some nostalgia is a great way to add some fun to the trend. “Barbie’s heyday was in the ’80s and ’90s,” Molly reminds us, “so it’s a great nod to the barbiecore trend to introduce some subtle retro pieces.”
Old school landline phones make for great visual landmarks (even when they’re not plugged in!), as do retro posters for cult films and vintage coffee table books. These subtle nods to a bygone era are a playful way to try the trend and aren’t visually overwhelming.
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