Urban Oasis includes the first “W Sound Suite” in Canada, As well as three distinct cocktail and culinary venues
BETHESDA, Md., July 21, 2022 /PRNewswire/ — Sound on. W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 exceptional hotel brands, today announced the opening of WToronto. The 11-story hotel in the vibrant, creatively charged neighborhood of Yorkville is a celebration of this torontos storied art scene, cultural diversity and legacy of nonconformity. Destined to bring new energy and sophistication to the city’s luxury lifestyle hospitality scene, WToronto offers locals a new playground and travelers an authentic, socially charged retreat.
“From his street art scene and his enduring musical legacy, Toronto fits in perfectly with W Hotels,” says Vice President Benoit Racle, brand management, W hotels worldwide. “Our understated, playful take on luxury is poised to make its mark WToronto a regular stop for those who live and work there Toronto as well as the perfect place for an out-of-town guest to enjoy the city like a local.”
A culture clash of design
Designed by a global creative agency Sid Lee, WToronto is a juxtaposition of the city’s biophilia, the man-made urban grid and brutalist architecture. The contrast begins with the exterior, where the Brutalist facade has been transformed by warm LED lighting that illuminates the night sky, including a glowing opaque orange elevator that takes guests to the rooftop bar and restaurant. The journey begins on the 6th floor, where the welcome desk and living room (the W brand’s signature lobby/lounge) drips in jewel tones of ruby, amethyst and topaz — with sinuous lines and velvet furnishings reminiscent of torontos Counterculture movement in the late 1960s and early 1970s. Other highlights of the 5,000-square-foot space include a communal “fire pit,” circular target bar with cascading amber lighting, and access to The yardan outdoor terrace surrounded by a three-story atrium of guest room windows – creating a voyeuristic tension between public and private.
WToronto features 254 guest rooms including 30 suites, two of which are Extreme Wow (Presidential) Suites. draw inspiration from torontos Located in the illustrious Theater District, guest room beds are flanked by stage-inspired pendant lights and positioned in front of a sapphire velvet curtain that can be opened or closed automatically. Design touches include curved banquettes, dressing-room-style vanity mirrors, and “record-breaking” tables honoring torontos musical legacy and nods to nature, like the abstract floral wallpaper and mushroom-shaped accent lights. As a playful nod to personal artistic interpretation, the Double Queen Rooms are adorned with wall art that reads: “Not everything has to mean something. Some things are just like that.‘ by the Canadian author and musician Karl von Lint.
Art + Soul: The Art Collection and Sound Suite by WToronto
Music and artistic creation are the focus WTorontobrag canada First W sound suite, the brand’s signature recording studio experience. Located off the living room, behind an unobtrusive tinted one-way window, W Torontos The W Sound Suite is equipped with professional equipment in which experienced and novice musicians, podcasters and other creative people can draw inspiration from the city and hotel scene.
From 60’s psychedelic rock and today’s hip hop to the street art of Graffiti Alley, Toronto is known for its multidisciplinary artistic heritage. WToronto honors and complements this cannon with a collection of original works beginning with the W memorial on Bloor street. Created by Sid Lee, it reflects biophilia and hippie culture through the use of natural crystal rock patterns and the bold palette of psychedelics. The journey continues with three murals by Dutch-born artist Mikael B. On the driveway “Under the surface,” a fascinating interpretation of underwater volcanic eruptions; “Hidden Gem” – located on lift level G – inspired by Salvador Dalí, Jackson Pollock and Peter Saul with a range of colors and geometric shapes; and “Clear view,” an abstract color experiment in the conference and event room.
Coffee. Cocktail. Cuisine scene.
Leading the creative culinary charge WToronto is chef Keith pears, which is well known to culinary enthusiasts. His enviable resume – BC Chef of the Year, Gold Metal Plates, Bocuse d’Or National Selection and appearances at Chopped Canada – brings star quality W Torontos Three distinct drink and dining venues that take guests on a progressive journey from morning to night. It starts with PUBLIC SCHOOL, the ground-floor rebellious coffeehouse, kitchen and bar fueled by barista culture by day and new-school tonics, elixirs and soft or non-alcoholic beverages by night. The playful, unpretentious, plant-based menu is served on two expansive levels, accented by inviting late ’60s/early ’70s-inspired seating in a palette of soothing earth tones and “Toronto Gush,” an original mural by a Costa Rican-born artist Alan Ganevinspired by torontos graffiti alley.
Ideal for a solo coffee, a casual work lunch, an after work cocktail or a late night celebration living room pays homage torontos is considered the most multicultural city in the world. Featuring “Toronto Tapas” – light bites to share representing the city’s different neighborhoods – the menu includes: Barbacoa Tacos (Kensington Market); jerk chicken skewers (Little Jamaica); and Fogo Island Cod Cheeks (Little India). “Sparkling” is the theme of the Living Room beverage program, featuring champagne, rare bottles and a Perlini corking system, allowing for unique flight experiences, effervescent in the glass, as well as sparkling cocktails such as the Celery Sour and the Green Goddess Bloody Mary.
When the sun goes down, ROOF WINDOW, the hotel’s rooftop bar and restaurant, enchants the city’s night scene with enticing, curated cocktails and Mediterranean-inspired cuisine. The indoor-outdoor boho oasis overlooks torontos iconic Bloor streetcelebrating the provocative and artistic spirit of the ’60s Yorkville hippie revolution. In addition to the bazaar-inspired main room – with its nightly DJ booth and performance stage – SKYLIGHT offers features the loft (for semi-private events); The cave (an intimate seating area, a corner for people-watching); and That terrace (with birdcage style seating). The menu includes family-style mezze, salatas, and freshly made maneesh served with tajines, as well as an over-the-top seafood tower featuring oysters, clams, shrimp cocktail, escabeche, tuna and scallop crudos, king crab legs, lobster, and more caviar. SKYLIGHT’s cocktail program focuses on vermouth and amaro with a menu of elevated, curated cocktails, seasonal spritzes and adult-only slushes.
business is a pleasure
With five event spaces spanning 4,679 square feet, WToronto is the ideal place to do business or celebrate a milestone. Industry, at 1,980 square feet, features botanical-inspired wallpaper adorned with elliptical lighting reminiscent of flower seedlings and can be divided into three intimate areas. Studios 1 & 2 adjacent to the Living Room and Strategy 1 & 2 offer more casual settings for work sessions. Before that big presentation or wedding day W Torontos The 3,300 square foot FIT gym is the perfect place for guests to focus and re-energize.
“WToronto is a microcosm of the people, culture and history of this incredible city,” he says Craig Reaumegeneral manager, WToronto. “From the thoughtful design of each guest room and the authentically diverse menus to the music and atmosphere of each public space, WToronto offers a long overdue alternative to the luxury hotel industry. We can’t wait to welcome guests again and again.”
About W hotels worldwide
Born from the bold, 24/7 culture of NYC, W Hotels have redefined hospitality for over two decades, breaking the norms of traditional luxury wherever iconic W character lands. With nearly 60 hotels around the world, the detail-oriented design, iconic whatever/whenever service and vibrant, signature Living Rooms create an experience that is often imitated but never equaled. Dynamic and invigorating, the brand celebrates every traveler’s desire to discover destination through a distinctive lens W. More information about W visit hotels www.whotels.com/theangle or continue to follow us Twitter, Instagram and Facebook. W Hotels Worldwide is proud to be part of Marriott bon voy®, Marriott International’s global travel program. The program offers members an exceptional portfolio of global brands and exclusive experiences at Marriott bon voy Moments™ and unparalleled benefits, including free nights and elite status recognition. To sign up for free or for more information about the program, visit www.marriottbonvoy.com.
About Marriott Bonvoy®
Marriott bon voy, Marriott International’s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and around the world. Marriott Bonvoys Portfolio of 30 exceptional brands offering renowned hospitality in the world’s most memorable destinations. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium vacation rentals, and through everyday purchases using co-branded credit cards. Members can redeem their points for experiences, including future stays, at Marriott bon voy Moments or through Marriott Luxury Partners bon voy boutiques. With the Marriott bon voy App members enjoy a level of personalization and contactless Experience that allows them to travel with peace of mind. To sign up for free or to get more information about Marriott bon voyVisit marriottbonvoy.com. To download the Marriott app, visit www.mobile-app.marriott.com. Travelers can also connect with Marriott bon voy on Facebook, Twitterand Instagram.
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