The much-anticipated W Toronto has finally opened its doors.
Located in Yorkville, the 11-story, 254-room luxury hotel will bring new energy and sophistication to the city’s hospitality scene.
“Toronto is a perfect fit for W Hotels because of its street art scene and enduring musical heritage,” said Benoit Racle, vice president, brand management, W Hotels Worldwide.
“Our unassuming, playful take on luxury is poised to make W Toronto a regular stopover for those who live and work in Toronto, as well as the perfect place for a “out of town” guest to enjoy the city like a local.”
Designed by creative agency Sid Lee, W Toronto is a physical juxtaposition of the city’s love of nature and its brutalist architecture.
The building’s brutalist exterior has been transformed with warm LED lighting, including a glowing exterior elevator that transports guests to the rooftop bar and restaurant.
The Welcome Desk and Living Room – the W brand’s signature combination of lobby and lounge – are located on the sixth floor. Furnished with velvet furniture and curved lines, the jewel-toned lobby evokes memories of Toronto’s counterculture movement.
The 5,000-square-foot space also features an artificial fire pit, a circular amber-lit bar, and access to The Yard, an outdoor patio surrounded by a three-story atrium with guest room windows. The area is intended to create a “voyeuristic tension between public and private”.
Of the W Toronto’s 254 guest rooms, 30 are suites. There are two Presidential Suites – known as Extreme Wow in the W brand.
The rooms’ design is inspired by Toronto’s theater district: the beds are flanked by stage-inspired pendant lights and are set in front of a sapphire-colored velvet curtain that can be opened or closed automatically.
Additional details include dressing-room-style vanity mirrors and curved banquettes. Floral wallpaper and mushroom-shaped accent lights are nods to nature, while record-breaking tables honor Toronto’s musical heritage.
Another musical mention can be found in the Double Queen Rooms – each includes a wall artwork that reads ‘Not Everything Needs to Mean. Some things are just like that,” a quote from Canadian writer and musician Charles de Lint.
Should a visiting musician (or podcaster) need inspiration, they can take advantage of Canada’s first W Sounds Suite. The professionally equipped recording studio is hidden behind an inconspicuous, one-sided tinted window that leads off the living room.
W Toronto’s five distinct function rooms are ideal for business meetings or private celebrations.
Industry features botanical-inspired wallpaper and elliptical lighting, and can be divided into three intimate areas at 1,980 square feet. Studios 1 & 2 and Strategy 1 & 2 offer more casual environments in which to get work done.
The hotel’s 3,300-square-foot Fit gym is the perfect place to focus and re-energize before a big presentation or event.
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W Toronto offers three distinct dining options that take guests and visitors on a journey from early morning until late at night. At the helm is Executive Chef Keith Pears, whose impressive resume includes BC Chef of the Year and Bocuse d’Or National Selection.
The PUBLIC SCHOOL on the ground floor is a barista operated coffee house by day and a low or no alcohol bar by night. The plant-based menu is accented by the soothing earth tones of the decor.
The aforementioned living room is ideal for a solo coffee, a casual work lunch, an after-work cocktail, or a late-night celebration. The menu pays homage to the city’s multiculturalism with “Toronto Tapas”—light, sharing bites that represent the city’s different neighborhoods.
Barbacoa tacos pay homage to Kensington Market, jerk chicken skewers represent Little Jamaica, and Fogo Island cod cheeks honor Little India.
“Sparkling” is the theme of the Living Room’s beverage program. Champagne, rare bottles and a Perlini corking system allow for bubbly, sparkling cocktails like the Celery Sour and the Green Goddess Bloody Mary, as well as unique flights. There is also a Moet machine.
Skylight, the W Toronto’s rooftop bar and restaurant, draws you in as the sun sets.
The boho oasis offers indoor and outdoor seating and overlooks Bloor Street with the intention of celebrating “the provocative and artistic spirit of the Yorkville hippie revolution of the ’60s.”
Skylight’s bazaar-inspired main room will host a DJ booth and stage each night. With intimate seating, The Den is the perfect spot for people-watching. The patio has birdcage style seating. And the loft can host semi-private events.
The Mediterranean-inspired menu includes family-style mezze, salatas and freshly made maneesh, served with tajines. A highlight is the eye-catching Seafood Tower, which includes oysters, clams, shrimp cocktail, escabeche, tuna and scallop crudos, king crab legs, lobster and caviar.
The Skylight’s cocktail menu focuses on vermouth and amaro with a menu of upscale, curated cocktails, seasonal spritzes, and adult-only slushes.
“W Toronto is a microcosm of the people, culture and history of this incredible city,” said Craig Reaume, general manager, W Toronto.
“From the thoughtful design of each guest room and authentically diverse menus to the music and vibe of each public space, W Toronto offers a long-overdue alternative to the luxury hotel scene. We can’t wait to welcome guests again and again.”