From Attraction to Attraction: Jharkhand introduces a new tourism policy – ​​Business Standard | Candle Made Easy



From promoting to attracting, Jharkhand Tourism Policy 2021 provides a new perspective for the state. Prime Minister Hemant Soren, who introduced the policy on Saturday, said some of the state government’s key focus areas are employment, economic growth, sustainable development and preservation of arts, culture and heritage.

“Jharkhand has been a mineral reservoir since the days of British rule. It was a center for the extraction of minerals. However, the backwardness of the state’s indigenous population comes as no surprise. Through this policy, we are now shifting our focus from attraction to attraction,” Soren said.

Among other areas touched on in the new policy are religious, environmental, cultural, rural, adventure, wellness and mining tourism. Besides strengthening the Jharkhand Tourism Development Corporation, it also aims to set up tourism economic zones and a tourism development board.

Highlighting the opportunities for ecotourism, Arun Kumar Singh, Development Commissioner of Jharkhand said: “People can just go to the forests and relax. Jharkhand has world-class infrastructure with two airports in Dhanbad and Deoghar and no security issues.”

A key strategy highlighted in the new policy includes conducting effective public awareness campaigns, particularly among indigenous peoples, organizing buyer-seller meetings to effectively market tourism products, and training all stakeholders in tourism promotion, marketing and tourism-related Services.


investment paths

Public-private partnerships (PPP) in the tourism industry are to be promoted through Build-Operate-Transfer (BOT), Build-Own-Operate-Transfer (BOOT) and Built-Lease-Transfer (BLT) modes. Foreign investment and foreign investor technology cooperation are also being introduced to boost the sector.

The government wants to actively encourage both Indian and foreign private investment and participation in tourism infrastructure projects. It would also be willing to engage in joint ventures for such infrastructure development projects.

The new tourism policy also includes strategic joint ventures with private tour operators to set up tourism packages and services, modernize tourist information centers and conduct a detailed assessment of tourism potential in each district.

Following the unveiling of the new policy, a teaser highlighting the beauty and culture of Jharkhand was also unveiled in the ‘Postcards from Jharkhand’ commercial series. The Jharkhand Government produced the series in association with National Geographic Channel.

“Jharkhand is nature’s hidden treasure, an example of culture and sustainable living. Its culture and scenic beauty have huge untapped potential to attract tourists. These can help make the state a must-visit destination,” Soren said.

The state also plans to launch the Jharkhand Tourism Home Stay Scheme, a bed-and-breakfast scheme under the State Tourism Ministry, themed “Incredible India”.


improve connectivity

The policy proposes to improve connectivity in the state by liberally awarding road permits to tour operators and aggregators. The state government will also persuade the Union Ministry of Railways to expand the rail network in the state.

It has also offered airlines relief by assuring that existing nominal charges/fees to encourage airlines to use government landing facilities will not be increased during this contract period.


benefits offered

Under the policy, the government will provide a single window system and 20-25 per cent capital investment subsidy (up to Rs 10 crore) and a refund of 75 per cent of net GST paid for a five-year period to those who invest in the country’s tourism industry.

Other incentives include holding tax waivers for five years, electricity tax and stamp duty refunds, and a 30 per cent self-generation subsidy up to Rs 5 lakh. The tax incentives also include an interest subsidy of 50 per cent (up to Rs 20 lakh) for five years.

The government will also provide special provisions for women, former soldiers, people with disabilities and people belonging to certain castes and tribes.

Speaking of the benefits offered, Soren said, “We’ve been watching the mineral and mine wealth for a long time. Even today, many states shine because of Jharkhand’s mineral wealth, but Jharkhand is still plagued by various problems. That is why we formulated this policy to accelerate economic development in rural areas.”

Speaking on the impact of Covid-19 on the tourism industry, the CM said: “Many people have suffered losses during the coronavirus pandemic, especially those associated with the tourism industry. This new policy will help them.”

Development Commissioner Singh said: “The unexplored state of Jharkhand, with the exclusive availability of uranium, gold, bauxite and coal mines, has enormous potential that needs to be tapped and harnessed for the state’s development.”


Tourist Protection

A tourist-friendly security force will be established by involving ex-soldiers who will be trained to avoid any inconvenience to the tourists. In order to prevent the exploitation of tourists by various service providers, the government also enacted a Tourism Trade Facilitation Law.

The policy will remain in effect for a period of five years from the date of its effective date or until a new or revised policy is declared.

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