McDonald’s is asking artist Dora Reynosa to highlight her community through Ritmo y Color – D Magazine | Candle Made Easy

Dora Zeneth Reynosa’s murals and acrylic paintings saturate the eye.

Her works demonstrate how art can elevate the psyche of audiences by being in the presence of color in motion. Her abstract art transforms a blank canvas into a portal of possibility, nurturing the inner child with bright, vibrant color combinations and flowing patterns.

Her compositions are rooted in her Latinidad. Reynosa, artistically known as Zeneth, centers her culture by taking inspiration from Mesoamerican glyphs. Mayan-Aztec patterns take form in her pieces as a tribute to her homeland of Coahuila, Mexico.

Reynosa has won the affections of Dallas and is being hailed by commissions that put the artwork “By Zeneth” at the center of public art. Her work can be seen in Deep Ellum’s Blues Alley and Garland’s James McGoffin Back Elementary, where she painted a community mural with students.

“You are braver than you think, more talented than you know and capable of more than you can imagine,” the mural reads. That sentiment has been a driving force in Reynosa’s own fast-paced career.

Now her achievements continue to grow beyond her dreams. Reynosa is one of four artists selected for McDonald’s national campaign Ritmo y Color. Through the campaign, McDonald’s seeks to “celebrate the fusion of Latin American urban music and art, brought to life by artists who both serve and transcend their generation.”

To achieve this, Reynosa conjured up a love letter to Mexico El nectar i.ee la Tierraor nectar of the earth. In this piece, tones of blue, red and yellow dance alongside agave, embroidered flowers, Calavera and Zeneth’s signature eyes, a reminder that everyone is seen and everyone matters. It is her beacon of visibility and pride for Dallas’ Latinx community. The opportunity has given her her biggest canvas yet.

As part of Ritmo Y Color, McDonald’s introduced a local franchise on the Northwest Highway and Interstate 35 El Nectar de la Tierra. Both the interior and exterior now shine with vibrancy that amplifies Latinx voices, art and culture.

After the reveal on July 12, Reynosa spoke to him D about the importance of this campaign, what it means for the Latinx community, and how she hopes her art will inspire Dallas.

The interview has been edited for length and clarity.

Art installation “El Néctar de la Tierra” at Dallas McDonald’s, part of Nationwide Ritmo y Color.
Photo courtesy of McDonald’s North Texas

Congratulations on your partnership with McDonald’s. Tell us how it came about.

McDonald’s marketing company contacted me via email. They found me on Instagram through hashtags. They were looking for visual artists from Dallas. They reached out to me and said, “Hey, we have this client who wants to work with you. they love your work And one of their goals right now is to uplift Latin artists and Latin voices. And yours is a voice we want to raise.”

I didn’t know who the customer was but they made me sign a non-disclosure agreement. I was working on the mural at Back Elementary at the time. I remember pausing to take the call and I agreed to the project.

When they opened the presentation, the first thing I saw was gold arches and a red background. I said, “No way. This is crazy!” I kept asking, “Is this real?” and they said yes. I wanted to throw up.

That is amazing. This is the second launch of Ritmo Y Color. It is part of McDonald’s “longstanding commitment to nurturing and empowering the Hispanic community through impactful programs that express Latino pride and representation.” Along with Ivan Roque, who represents Cubans and Miami, you have become a face for this commitment. What did that mean to you?

Sometimes as an artist you wonder if what you are trying to show the world really translates. I try to say something with my pictures and I have this voice. I think we all artists go through times where we have that little doubt if people understand what I’m trying to do? Do people get it? To have someone say, “Hey, we see you, we hear you. We are here for you and we want to support you” was really crazy.

That was my confirmation and my seal of approval. I’m very proud that someone like McDonald’s would come up and say, “Let’s see you do it.” They gave me full creative direction. The only thing they asked for was that I express my Latinidad, embody my Mexican roots that I love so much.

It was a validation of my artistry and what I do.

To represent your Mexican roots and to express your Latinidad you created El Nectar de la Tierra. How did you decide on the name and composition of this piece?

This piece is my declaration of love to Mexico and to my Mexican roots. Name this El Nectar de la Tierra was like my little piece of Mexico brought here much like a bee transports nectar. Nectar is the origin of life. And Mexico is the origin of life for me.

It’s a tribute to my roots. Without knowing your roots, you will feel very misidentified and lost. With this piece I wanted to express that I am very proud to be Mexican. I am very grateful for that. I am thankful that I was allowed to grow up and grow up in such a beautiful culture with such beautiful people.

It doesn’t matter where in the world we are, as Latinos we will still form a community. Whether we are Mexican, Venezuelan or Colombian, when it comes to being Latino, no matter where in the world you will find a small community of people who will welcome you and encourage you. It just comes from knowing your roots and not being ashamed of where you come from.

The McDonald’s Ritmo Y Color website says of this piece: “drew inspiration from her main call to action to be seen and appreciated in her Latinidad.” Tell us more about your call to action.

Growing up here in the US after moving here, I often saw that a lot of people weren’t very vocal or open about being Latino. And I always found that kind of funny. So painting that for me was like saying, “Hey, I want everyone to know, in case you didn’t already know, that I’m Latino and Mexican. Not only that, I love it and it’s okay that you love it too.” There’s nothing wrong with that.

Now show your pride with an entire Mc Donald’s dedicated to your art.

Dora-reynosa-mcdonalds
Artist Zeneth surprises customers with McDonald’s crew members at a local Dallas McDonald’s.
Photo courtesy of McDonald’s North Texas

It’s dedicated to us, us Latinos, us Mexicans, here in Dallas. I wanted this to be a piece that everyone could relate to. When they wake up in the morning and go to work, they see this piece.

It has been a big goal of mine to make original art available to people like us Latinos. That’s why I keep my prices the way I do. I want it to be accessible to people. This is probably the biggest proof of that. I can provide artwork not just to homes, but to an entire community, a community that is predominantly Hispanic and Latino.

Another tenet of Ritmo Y Color is music. In Dallas, your art is visible throughout the music scene, rather than contributing to Blues Alley or painting live at events. What role has music played in your artistic path?

Music has played a big part in my artistic journey. It starts with what exercise means to me. Many of my pieces are inspired by live music. The movement seen in my pieces is the movement I felt while listening to a specific playlist or song. I move a lot when I paint, and if it doesn’t feel fluid to me, it doesn’t feel like my style. Movement is life for me. Projecting and painting movement and fluidity is a big thing for me. If it’s not on the painting, it doesn’t feel finished.

Reynosa’s art will be displayed at the franchisee’s location at 2917 W. Northwest Hwy McDonald’s until further notice. On July 28th, Ritmo Y Color’s feature music artist, Puerto Rican rapper Lunay, will perform a series of concerts about him Youtube channel that will highlight the art of Reynosa and the mission of Ritmo Y Color. The video will only be available for 72 hours.

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