ADVOCARTSY + MetaMural launch the NFT collection IRANIAN MINT with nine Iranian artists. – FAD Magazine | Candle Made Easy

Xamus, Trapped Inside 2014, digitally rendered animation

ADVOCARTSY, a contemporary art gallery specializing in contemporary Iranian art, has partnered with emerging cutting-edge NFT marketplace MetaMural for NFT drop IRANIAN MINT.

IRANIAN MINT explores themes of heritage, fairy tales, identity and memory in a curation of works by artists of Iranian descent including Pouya Afshar, Kourosh Beigpour, Ali Dadgar, Siavash Jaraiedi, Mobina Nouri, Hadi Salehi, Shadi Yousefian, Xâmuš, and NFT -Veteran Z-Hovak. The interactive and unique experience will feature physical works in addition to the first mints to showcase a fluid connection between NFTs and artists’ traditional practice.

The emergence of this collaboration and marketplace comes at a time when the crypto markets exist
Headlines about uncertainty and volatility. Despite this volatility, MetaMural finds this one
opportune time to highlight the important work, dialogue and origins of artists who bring
Context and value for the NFT art space. This is an appropriate time to bring focus to a new concept
of NFTs that stand out from the clutter of hyped projects is overwhelming

Shadi Yousefian 2022 Digitally rendered animation

As an art advocate and gallery owner, I’m always looking for exciting ways to increase awareness and engagement of the artists I represent as we build community through Iranian contemporary art. In fact, this is a core task of ADVOCARTSY. It is a natural progression for visual artists and galleries to explore and expand their practice into the digital realm and the certification process supported by blockchain technology. I look forward to teaming up with MetaMural, not just for the first drop with ADVOCARTSY, but as a partner to support other global gallery owners with the same mission. MetaMural offers galleries a unique opportunity to add their voice to the NFT fine arts space, with state-of-the-art dynamic smart contract technology facilitating collaborative projects, and support and marketing from a professional team dedicated to their success. We are very excited to be part of this new frontier.”

says Roshi Rahnama, founder of ADVOCARTSY

With a focus on community building, MetaMural will host a unique engage-to-earn model that rewards and empowers community members for their time and engagement at physical and digital events, continuously ranks them up in Insider Art Societies , unlock additional benefits within the ecosystem. MetaMural revolutionizes how experiencing art in the metaverse can create both meaning and revenue, and an exponential engagement with the arts.

Ali Dagar HER 12 2022 Digitally Rendered Animation
Siavash Jaraiedi Vaav 2022 Digitally rendered animation

“MetaMural also wants to recognize community members and make blue-chip art fun,” say partners Roshi and Radin. The focus on community building is also encouraged through participation incentives, as all attendees at the launch event will receive a MetaMural Proof of Attendance (POAP) introducing them to the first level of MetaMural’s Art Insider Societies. Inclusivity is also at the core of how the platform gives back; Integrated into the community ethos is an ART of GIVING philosophy, which directs proceeds to arts and environmental organizations

The founding couple boils down to

“Our mission is to enhance the experience of enthusiasts, collectors, artists, curators and galleries and institutions, ensuring maximum return of emotional, educational and monetary value for all stakeholders.”

Kourosh Beigpour Creation 2022 Digitally rendered animation

About the artist

Pouya Afshar is a graduate of the Character Animation Department of the California Institute of Arts and a graduate of the University of California Los Angeles Graduate Department of Film and Television with a concentration in Animation and Digital Media. He has exhibited his work as a visual artist in the United States, Europe and the Middle East, including the Harold M. Williams Auditorium at the Getty Center, Bovard Auditorium at the University of Southern California, Royce Hall at the University of California at Los Angeles, Los Angeles The Angeles County Museum of Art, Santa Monica Art Studios, 18th Street Art Center, Craft Contemporary Museum and numerous galleries and art fairs around the world. He is the creator, character designer and producer of the animated series Rostam in Wonderland and co-creator of the 1PA2PA comics and creator of
Graphic novel “Tehran”. He is currently Associate Professor of Art and Design at the University of Massachusetts, Lowell.

Xamus Be still, the secret cannot be spoken, it is shrouded in silence.

Kourosh Beigpour is an award-winning LA-based graphic artist/designer. He received his BFA
from Tehran University of Art and his MFA in International Contemporary Art and Design from Limkokwing University. Beigpour’s designs have been published in more than twenty countries; Synthesizing Persian and Arabic typography with creative illustrations, his impressive portfolio demonstrates his love and appreciation for Iranian art and culture thousands of years old. pouring
has graphic work for a variety of clients such as Google, The Broad Museum,
The Getty, Powerhouse Museum, UCI, UCLA, NEIU, OSU, Canada Type, DoppelHouse Press,
and the Samuel Jordan Center for Persian Studies.

Born in Iran in the 1960s, Ali Dagar Immigrated to the United States in the late 1970s. He continued to receive
In 1989 he received his BFA from California College of Arts and Crafts, Oakland, followed by an MFA in
Art Practice from the University of California, Berkeley in 2007. He was an Associate Professor at the
Department of Art Practice at the University of California Berkeley between 2006 and 2009 and
is a multiple award winner, including the 2007 UC Berkeley Outstanding GSI Award.
His work has been included in important private and public collections, including the university
the California Berkeley Morrison Library.

Born in Iran in 1984, Siavash Jaraiedi builds sculptures and writes out poems
Childhood. Always fascinated by design, Jaraiedi studied the fundamentals of architecture in
Tehran before receiving his Masters in Advanced Architectural Design from the
Staedelschule School of Art in Frankfurt, Germany in 2010. As of 2015, Jaraiedi studied under
and eventually assisted the esteemed sculptor Parviz Tanavoli in his Tehran studio. Jaraiedis
Sculptures pay homage to the artist’s diverse influences and seamlessly integrate his many talents
in an effort to capture and visually distill the essence of his poetry. The resulting works of art are
enchanting and surreal monuments to truth.

Mobina Nuri is a multidisciplinary artist whose practice reflects her personal history as an artist
female migrant. Now based in San Francisco, Nouri received her BA in Performance Art and
MA in Art and Design from Tehran Art University, Iran and her PhD in Creativity from City
University of London, UK. Nouri works in a variety of media and works on her country’s tradition
Storytelling, often turning to philosophies and mysticism for reflection and reflection
complexities of the present. Mobina Nouri’s work was extensive
exhibited and is included in private collections worldwide.

Hadi Salehi is a master of analogue photography. Salehi’s pictures capture many things
Portraits that are powerful and soft, leaving a haunting quality that lingers in the psyche. Salehi
as a cultural ambassador seeks to create a collective consciousness through his images, insightful
hidden truths in his process-intensive works. With a career spanning more than 40 years, Salehi is
has accurately documented cultural innovators like Keith Haring and developed a large
Collection of analogue, digital, film and mixed media works. Hadi Salehi is a graduate of the Art Center
College of Design, Pasadena, and currently resides in Los Angeles.

Shadi Yousefian is an artist whose mixed media work reflects and addresses touching themes
on universal themes of loss, dislocation, alienation and reinvention. She got both hers
Bachelors (2003) and Masters (2006) in Fine Arts in Photography from San Francisco State
University. In particular, her work deals with personal and social issues of contemporary life
cultural identity and the immigration experience. Shadi has received multiple awards
including the Best of Photography Award at the 13th Annual Stillwell Show, The International
Photo Awards (IPA 2004 and 2005), The Murphy & Cadogan Fellowship in the Fine Arts and
the International Photo Competition (Latitude Life). The Los Angeles County Museum of
Art has also appropriated their work. She currently lives and works in Berkeley, California.

Z-Hovak Quantum pop artist. My passion is art, aim is to be the voice of 4 animals.

launched in 2015, ADVOCARTSY is a leading contemporary art platform specializing in Iranian
Contemporary Arts. In 2021, ADVOCARTSY moved its exhibition space to West Hollywood.
Founded by lawyer and arts advocate Roshi Rahnama, ADVOCARTSY acts as an incubator for
emerging and established Iranian artists. ADVOCARTSY aims to cross borders and connect
Artists of Iranian origin to art organizations, museums, foundations and collectors in the
United States and worldwide.

MetaMural is a global marketplace for visual arts and NFTs. I’m looking for a bridge between them
the traditional art world and the rapidly expanding field of digital art, the platform rises
the work of artists as well as the thoughtful curations of galleries and institutions in the
Metaverse complementing physical spaces while enabling valuable digital assets
Transfers and experiences for collectors and art audiences everywhere. Connect with us
create and collaborate!


  • Art News Los Angeles


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