Today Igloo introduced its Igloo Playmate The Artist Series of coolers featuring iconic artworks by visionary artists Jean-Michel Basquiat and Keith Haring, a partnership created in collaboration with Artestar, a global licensing agency and creative consultancy that brings together high-profile artists, photographers, designers and creatives . All four new Playmate coolers are available now at igloocoolers.com/artistseries.
“We couldn’t be happier to be collaborating with Artestar on a Playmate cooler collection inspired by Jean-Michel Basquiat and Keith Haring, two of the greatest artists of the late 20th century,” said Adrienne Berkes, vice president of marketing at Igloo. “It is a great honor to offer art lovers four special Playmates featuring famous artworks by these American visionaries.”
The new Igloo collection features iconic artwork by Jean-Michel Basquiat and Keith Haring on all four panels of the Playmate Cooler’s trademark tent lid, including Jean-Michel Basquiat Untitled (1982) x Igloo Little Playmate, Jean-Michel Basquiat Tuxedo x Igloo Little Playmate, Keith Haring Together x Igloo Little Playmate and Keith Haring Love x Igloo Little Playmate. Each Little Playmate cooler has a 7 liter capacity that fits up to nine 12 ounce cans.
The Artestar-licensed Jean-Michel Basquiat x Igloo Little Playmate and Keith Haring x Igloo Little Playmate coolers are available for $49.99 each at igloocoolers.com/artistseries while supplies last.
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Born into a humble metal workshop in 1947, Igloo has been instrumental in redefining the way we live, work and play. What started out as bringing clean water to the job site quickly evolved into super-functional, premium freezers. Igloo products made the outdoor leisure movement possible for 20th-century families. Suddenly, it became easy to take your kids camping on the weekends, and cross-country car trips became a staple of summer vacations.
As we approach our next century, Igloo employs 1,200 people. We are proud to call our 1.8 million square foot three building facility in Katy, Texas our home. With more than 500 products sold at thousands of retailers around the world, we can confidently call ourselves the number one cooler manufacturer in the world.
And in doing so, we have not lost sight of our original goal – to create products that enable the pursuit of happiness (however you define it). That’s why we work hard every day to innovate, create and make it easier for you to get out there, work hard and play even harder.
About Jean Michel Basquiat
Jean-Michel Basquiat is one of the best-known artists of his generation and is widely regarded as one of the most important artists of the 20th century. His artistic career spanned from the late 1970s through the 1980s until his death in 1988 at the age of 27.
Basquiat’s work is edgy and raw, and through a bold sense of color and composition, he delicately balances seemingly contradictory forces such as control and spontaneity, menace and wit, urban imagery and primitivism. The Basquiat brand embodies the values and demands of a young, international urban culture.
Basquiat often incorporated words into his paintings. Before beginning his career as a painter, he produced punk-inspired postcards to sell on the street and became known as SAMO for his political-poetic graffiti.
The combination of different media is an integral part of Basquiat’s art. His paintings are typically covered with text and codes of all kinds: words, letters, numerals, pictograms, logos, map symbols, diagrams and more, and feature multi-part paintings and single canvases with exposed stretchers, the surface dense with script, collages and images.
About Keith Haring
Keith Haring (1958-90) was one of the most renowned young artists, filmmakers and performers whose work responded to 1980s urban street culture. Inspired by the graffiti artists whose footprints covered the city’s subway cars, Haring began drawing with white chalk over the black paper covering blank billboards. Not only was Haring able to reach a large and diverse audience with his subway drawings, but the subway eventually became, as Haring put it, a “laboratory” for the elaboration of his ideas. As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to be involved in public projects, including literacy campaigns and anti-AIDS initiatives.
Before his death, Keith Haring established a foundation in his name to maintain and expand his legacy of giving to children and AIDS organizations. Throughout his career, Haring has produced murals, sculptures, and paintings for the benefit of hospitals, underprivileged children’s groups, and various community health organizations. The Foundation is also committed to maintaining and expanding public awareness of Keith Haring. By collaborating with museums, galleries, publishers, and art education programs, the Foundation is able to bring information and artworks to the public that would otherwise remain unexplored in archives. Keith Haring died of AIDS in New York in February 1990 at the age of 31.
Haring has been the subject of several international retrospectives. His work is in important private and public collections, including those of the Museum of Modern Art; the Whitney Museum of American Art; Los Angeles County Museum of Art; Art Institute of Chicago; the Bass Museum in Miami; Center Georges Pompidou, Paris; Ludwig Museum, Cologne; and Stedelijk Museum, Amsterdam.